Running an ecommerce business can be challenging, but the most important challenge you may face is reaching customers, and ensuring that your website is powerful enough to make them buy your product.

We know one thing, you didn’t start out as a professional marketer, you’re an entrepreneur and you probably don’t have the time necessary to master every single hack known to man. And when it comes to marketing, there’s a fair bit to get your head around.

So you have got your audience engaged, but you need to make sure that your customers feel happy throughout the buying process too. We have a few feature tips, to make sure that your checkout options are as easy as they can be!

All of your marketing campaigns in one place

This summer, Shopify store owners will gain access to a brand new marketing section, a part of Shopify designed to help level the playing field. Easily create smarter digital marketing campaigns that put your products in front of the right shoppers—all within Shopify.

What does this mean for you?

• Everything you need for digital marketing, all in one place – Centralized within Shopify, you will be able to create your digital marketing campaigns quicker and much more efficiently, using all of the marketing apps that you are now familiar with. This means that emails, social media posts, referral campaigns, discount banners, paid ads and much more is all in once place.

• More intelligent campaigns – Compare your results across each of your marketing activities. Get better insights to help enhance your future campaigns.

• Personalised recommendations – What should you be doing next? Shopify’s recommendations are driven by marketing insights and intelligence and it will guide you to the right audience based on your store and its unique offering.

Discounts….

You can now create BOGO Discounts (Buy One, Get One…) or you could choose to be as creative with your existing online discounts. Use the shareable discount link to promote these offers and have your visitors taken straight to this discounted product page, without them having to do anything.

You could also just offer these BOGO discounts to a specific audience, to enhance your customer retention and increase their loyalty. Whether you are using the mobile application for Shopify or working remotely form your laptop, you can launch these promotions with just a few taps. You can thank you most loyal customers with discounts personalised just for them, send discounts to groups and individuals.

You can also great creative with your promotions by mix and matching products of your choice, this then rewards customers and can boost your sales for the week. For example; Buy X, Get Y - Shipping, quantities all provide more flexibility for building that loyalty programme. You will be able to monitor how successful your discounts are thanks to clear performance reporting, this way you can repeat the most successful campaigns.

Dynamic Checkout

Half the battle is getting the right customers to your online checkout. Then you must ensure that they receive the best customer service possible, and the operation is as smooth as it can be. So you have to make sure that you eliminate any résistance along the way…

A dynamic checkout is a one-step process that is personalised to that customers particular purchase experience. So this means, you can prompt them to pay with their preferred method on your product pages for example.

So how does it work?

• A personalised checkout method – Make sure your customers can see their preferred checkout method instead of seeing the same options over and over again; If they prefer to use PayPal, they will see a PayPal button and the same for Apple Pay and so on…

• Acquire their intent much earlier – Make sure the customers are asked to start the checkout experience directly on the products page.

• Make purchasing your product even easier – This therefore reduces the number of steps that the customer has to take to checkout, which means a much happier customer experience.

The best part? It’s available to all Shopify merchants right now.

Selling has never been easier!

Most entrepreneurs aren’t professional marketers. But with Shopify, you don’t have to be (and that’s why we’re here to help you!)

With new marketing resources, like the marketing section, BOGO discounts, and dynamic checkout, we’ve reinvented digital marketing and made it easier for you to get the right product in front of the right people at the right time.